Answering options for a small business: three ways to handle missed calls

When you can't answer, every call ends up somewhere: in voicemail, at an answering service, or with another business. This guide compares the three options available to a business owner — traditional voicemail, a human answering service, and an AI secretary — by price, caller experience, and outcome.

Traditional voicemail: cheap, but it leaks customers

Your operator's voicemail costs next to nothing, but it also produces very little: most callers don't leave a message — they hang up and call a competitor. Voicemail can't tell callers about your prices or opening hours, doesn't capture contact details, and doesn't book appointments. You also have to remember to listen to the messages.

A human answering service: good quality, high cost

With a traditional answering service, a person answers your business's calls. The service level is good, but the price climbs fast: on top of a monthly fee you typically pay per call or per minute, so the cost grows directly with call volume. An outside agent also doesn't usually know your services and prices, so harder questions still end up with you as callback requests.

An AI secretary: always answers, and knows your business

An AI secretary answers every call immediately, around the clock, and tells callers about your services, prices, and opening hours using your own information. It takes messages, records callback requests, and texts you a summary of every call. If you want, it also books appointments straight into your calendar. The flat monthly price doesn't grow with call volume: €59/month includes 150 call minutes, and you can buy extra minutes when needed.

The comparison in short

  • Traditional voicemail: nearly free, but most callers won't leave a message or call back.
  • Answering service: a person answers, but the cost grows with call volume and the agent doesn't know your business.
  • AI secretary: always answers, knows your services and prices, records messages and books appointments — at a flat monthly price.

How to set up an AI secretary

Setup takes about 15 minutes: create an account, add your business details or give your website address, try a test call, and forward your calls to Tuttu by dialing **21*yournumber#. You keep your current number and plan, and you can remove the forwarding at any time.

FAQ

Will callers know they are talking to an AI?

Yes. Every call starts with a short identification tone, and Tuttu introduces itself as your business's assistant. It never pretends to be human.

What does an AI secretary cost compared to an answering service?

Business Tuttu costs €59/month (VAT 0%) and includes 150 call minutes. Human answering services typically charge per call or per minute on top of a monthly fee, so the cost grows with call volume.

Can I use the AI secretary only when I can't answer myself?

Yes. Call forwarding can be set to forward only when you don't answer, when your line is busy, or when your phone is unreachable.

What happens if the AI can't answer a question?

Tuttu doesn't guess. It says it doesn't know, then takes a message or records a callback request so you can follow up yourself.

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